The Mallee Rising Advisory Board features two local representatives and two non-local professionals from the tech and entrepreneurship sector. Two members are from Victoria and two are from across the border in New South Wales.
In 2014, local entrepreneur Julie Pringle had the bright idea to spruik an image of Lake Tyrrell – a vast, shallow salt lake that turns pink at sunset, and on calm nights acts as a giant “sky mirror”, reflecting the stars – to a Chinese tour agency. It shared the image on WeChat, and three days later the first tour bus arrived. Sea Lake got three tour buses that first week, five the next, and “it just snowballed from there” as each group’s photos propagated on social media